We invest in founders who care deeply in what they’re building and the people they’re building it for. It’s a thread that runs through our portfolio.
Whether it’s reducing waste, championing wellness or building vibrant communities – we believe authenticity is the spark that drives lasting success.
If you’re building something that makes lives better, brings people together and genuinely matters — we’re here to help you scale it.

Portfolio spotlight: Heidi
Heidi
Flexible ski holidays, made easy
Co-founders and brothers of the Bristol-based, Heidi – Marcus and Alexander Blunt – tell the story of how a ‘spreadsheet holiday’ turned into one of the fastest-growing online tour operator specialising in flexible ski holidays.
Mercia Ventures led a £5.6milllon round into Heidi in March of this year to enable the business to further enhance its platform