Software businesses can scale rapidly when strong products meet clear market demand. At Mercia Ventures, we invest in founders building software platforms and AI-driven solutions that solve meaningful problems for customers and have the potential to grow internationally.
Our focus is on companies developing differentiated technology, strong commercial traction and products that can become deeply embedded in the way organisations or consumers operate.
From early traction through to international expansion, we work alongside founders as they refine product strategy, build commercial teams and scale their businesses.
What we look for in AI & software businesses
While every business is different, there are a number of common characteristics we often see in the businesses we back.
Differentiated technology Products built around strong intellectual property, technical capability or a distinctive approach to solving a problem.
Clear customer value Software that delivers measurable improvements for customers, whether through efficiency, insight, automation or new capabilities.
Evidence of traction Early commercial validation through customers, pilots or strong market engagement.
Potential to scale internationally Products and business models capable of growing beyond the UK market.
Typical investment profile
We invest in businesses that have moved beyond concept and are beginning to demonstrate meaningful traction.
Stage
Early traction through to growth stage
Location
UK-based businesses including those with global ambition
Use of funding
Commonly used to support product development, team expansion and commercial growth
If you’re unsure whether your company fits this profile, you can explore more about who we back.
Companies we’ve backed in AI & software
We have supported a wide range of software businesses across areas including enterprise platforms, AI-driven analytics, automation and sector-specific software.
Each company is building technology that addresses real-world problems and has the potential to scale rapidly.
Insights from the Software sector
AI and software markets continue to evolve rapidly, creating both opportunities and challenges for founders.
Our team regularly shares perspectives on topics such as product-led growth, AI adoption and scaling software businesses.
Explore more perspectives on our Insights page.
Support beyond capital
Founders in our portfolio gain access to Platform, Mercia’s network of expertise, connections and practical support designed to help businesses scale.
This includes introductions to experienced operators, specialist advisers and trusted partners across areas such as talent, commercial strategy and international growth.
Building an AI or software business?
If you’re developing an ambitious software or AI-driven company and considering investment, an initial conversation can help determine whether we might be a good fit.