Broker Insights

Broker Insights empower the commercial insurance industry through data-driven decision making. It has grown in six years to become the largest independent data source in the UK commercial insurance market, with £6bn of GWP (c.35% of UK market) on its platform. Revenues have grown to £5m and the business is now evolving its business model, adding unique products and functionality that is driven by its data asset. Mercia recently brought in a new CEO to release founder time to focus on driving the US, where it has a healthy pipeline. Specifically, the company helps brokers to make more money through placement optimisation, enabled by overlaying insurer risk appetite to the underlying risks managed by the broker. By running the broker’s business through the data asset, they can identify where opportunities are not being fully monetised, unlocking meaningful EBITDA for brokers.