Download PDF copy Send to your inbox
→ Back to product strategy guide
Assess your product direction, priorities and readiness to scale
A strong product strategy is not about building more — it’s about building what matters. Use this checklist to step back and assess whether your product decisions are aligned with customer needs and business growth.
1. Problem clarity
☐ We can clearly define the core customer problem we are solving
☐ We understand why this problem matters to our target customers
☐ We have evidence that this problem exists (feedback, usage, demand)
☐ We are focused on solving a specific problem, not multiple competing ones
If not, refine the problem before building further.
Notes:
2. Product-market fit signals
☐ Customers are actively using the product
☐ We are seeing repeat usage or engagement
☐ Retention is stable or improving over time
☐ Customers can clearly describe the value of the product
If not, focus on improving the core product before scaling.
Notes:
3. Product prioritisation
☐ We prioritise based on customer value and business impact
☐ We focus on a small number of high-impact initiatives
☐ We understand the expected outcome of each product decision
☐ We avoid building features without clear evidence of demand
If not, reassess how you decide what to build next.
Notes:
4. Product and commercial alignment
☐ Product decisions are informed by customer feedback from sales/marketing
☐ Commercial teams understand the product and its value clearly
☐ Product roadmap aligns with business growth priorities
☐ Feedback flows consistently between product and commercial teams
If not, strengthen alignment between teams.
Notes:
5. Product vs growth balance
☐ We understand whether product or growth is our current constraint
☐ We are investing in the area that will drive the most impact
☐ We are not scaling growth before product value is proven
☐ We regularly reassess where investment should be focused
If not, revisit where your next investment should go.
Notes:
6. Metrics and decision-making
☐ We track a small number of meaningful product metrics
☐ Metrics reflect real customer behaviour (not vanity metrics)
☐ We use data to inform product decisions
☐ We understand the difference between leading and lagging indicators
If not, simplify and refocus your metrics.
Notes:
7. Readiness to scale
☐ The product delivers consistent value across customers
☐ Demand is becoming more predictable and repeatable
☐ The product can support increased usage or demand
☐ We have clarity on how product investment supports growth
If not, continue refining before scaling further.
Notes:
Final reflection
Before making your next product decision, ask:
Will this meaningfully improve customer value or business performance?
If the answer is unclear, more focus is needed.
If the answer is yes, you are likely prioritising effectively.