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Author: Alison Dwyer

Profile picture of Alison Dwyer

Posts by Alison Dwyer

Webinar | What is a creative strategy and why do I need one?

Posted on November 1, 2022 (February 17, 2025)

Jane Slimming (Founder, Zeal) hosts her second of this insightful webinar series with Mercia. In this second installment, Jane will focus on what a creative strategy is and why your business needs one. Jane will also talks through how to: – Build more loyal customers by meeting the needs of the customer – Increase staff

Posted in Thoughts

Webinar | How to run a tech build and what to expect from your agency

Posted on October 20, 2022 (February 17, 2025)

Join Jane Slimming (Founder, Zeal) as she hosts the first of three in this series of webinars. To kick off, Jane will be discussing how to run a tech build and what to expect from your agency, covering such topics as: • What a timing plan looks like and how to manage it • Roles

Posted in Thoughts

Nova Pangaea Technologies | Unlocking the pathway to sustainable aviation fuel

Posted on October 18, 2022 (February 6, 2025)

Nova Pangaea Technologies is a Clean Tech company based in Redcar in Teesside, with a mission to use its technology to unlock the pathway to sustainable aviation fuel (SAF). After recently successfullly completing a £5.3million funding round with Mercia and the Northern Powerhouse Investment Fund, we spoke to CEO, Sarah Ellerby as she explains how

Posted in Videos

Slingshot Simulations | Making your data intelligence ready

Posted on October 17, 2022 (February 6, 2025)

Slingshot Simulations, a digital twin company, is a spin-out from Leeds University, spearheaded by its Founder, Dr. David McKee. Its technology allows them to positively impact the biggest challenges faced today: climate change; sustainability; resource management, public health, and more. Watch as David explains more about the digital twin technology, and hear from its staff

Posted in Videos

Axis Spine Technologies | Delivering bespoke spinal implant technology

Posted on October 17, 2022 (February 6, 2025)

Axis Spine Technologies has a clear vision. That vision is to provide surgeons with implant systems that achieve and maintain superior spinal alignment for improved clinical outcomes. Axis completed a £10.8million funding round in October 2022, including direct investment from Mercia. CEO and Founder, Jon Arcos, spoke to Mercia TV, about its truly unique technology

Posted in Videos

Webinar: Investing in Linkedin; why is it important for your business

Posted on October 12, 2022 (February 17, 2025)

Personal branding is the buzz word on everyone’s lips right now, and for founders, it’s even more key that they invest in their own brand to drive sales. Join Paiger‘s, CEO and Founder, Darren Westall, as he talks you through why and how to get started, with insights into LinkedIn’s algorithm. Paiger is an automated

Posted in Thoughts

The Panel: Hire for attitude, train for skills

Posted on September 26, 2022 (February 4, 2025)

Join Glenn Fletcher (CEO, Tribosonics), Simon Hartley (Founder, Be World Class), James Roach (MD, Headstar) and Sarah Hex (Mercia) for this panel discussion. The panel discuss topics such as: – The effects of business growth within the leadership team and succession planning – Dream vs Reality of building a strong team – Testing character when

Posted in Archive, Spotlight

Webinar: Email marketing – A how to

Posted on August 25, 2022 (February 17, 2025)

Join Anna Gordon HubSpot for Startups learn how to create an effective email marketing strategy. Do you want to learn how to close more deals without more tools? Or attract and convert leads with your email marketing efforts? Anna Gordon from HubSpot for Startups joined us for the second webinar series. During session two you will

Posted in Thoughts

Webinar: Scaling your sales engine

Posted on August 23, 2022 (February 17, 2025)

Join Anna Gordon HubSpot for Startups  learn how to create an effective email marketing strategy. Do you want to learn how to close more deals without more tools? Or attract and convert leads with your email marketing efforts? Anna Gordon from HubSpot for Startups joined us for a two part webinar series covering just this. During

Posted in Thoughts

Resolving challenges and acting with integrity: Matthew Batchelor on working as a Mercia Growth Partner

Posted on July 31, 2022 (February 4, 2025)

Matthew Batchelor works with Mercia as a growth partner to help our portfolio businesses resolve challenges and accelerate growth. Drawing upon on his expertise as a CTO for businesses such as Thomson Reuters and FindMyPast, Matthew has worked with Mercia backed businesses; Pimberly as an adviser and Rockar Tech as interim CTO and then as

Posted in Archive, Spotlight

Conscious leadership for exceptional teams

Posted on July 31, 2022 (February 4, 2025)

Former HR Director Natasha Wallace supports teams and leaders to optimise performance without compromising on wellbeing. Her business, the Conscious Leadership Company, seeks to help leaders to thrive in their roles using technology to continuously allow leaders to reflect and track how they feel so they can transform their leadership style. “Leaders who want to

Posted in Spotlight

Exit focus: get ready to create value

Posted on July 31, 2022 (February 4, 2025)

Nigel Owens, Mercia Portfolio Director; Sarah Williams, Mercia General Counsel and Company Secretary; and serial non-executive Frank Collins, sat down to discuss exits to trade or secondary buyouts. With a combined 59 years of exit expertise, our panel advised our guests at our Chair Summit 2022 on how businesses can best prepare for exit. Prepare

Posted in Spotlight

nDreams | A behind-the-scenes walkthrough of its brand new offices

Posted on July 28, 2022 (February 6, 2025)

Join nDreams CEO and Founder, Patrick O’Luanaigh, as he takes us on an exclusive tour of its brand new offices and studios in Farnborough. Watch an nDreams exclusive interview with Patrick here Watch more Mercia TV videos here

Posted in Videos

nDreams | The growth of virtual reality

Posted on July 28, 2022 (February 6, 2025)

Mercia TV sits down with nDreams CEO and Founder, Patrick O’Luanaigh, where he tells us all about the inception of the company, what it was like producing the incredible Ghostbusters VR, its expansion, the current VR market and what the future has in store for the Farnborough-based company. Take a tour of nDreams studios here

Posted in Videos

Netacea | Bot management cyber security

Posted on July 26, 2022 (February 6, 2025)

After raising £8.5million from new and existing investors in December 2021, Manchester-based Intechnica recently completed the demerger of its exciting bot management cyber security business, Netacea. Mercia now holds stakes in both growing businesses, equal in value to its pre-demerger holding value. Watch our exclusive interview with the Group’s Co-founder and CEO, Jeremy Gidlow as he

Posted in Videos

Mercia Partner Forum – Zendesk with Jeremy Ambrose – Part 2

Posted on July 25, 2022 (February 26, 2025)

Zendesk makes customer service better. It builds software to meet customer needs, set your team up for success, and keep your business in sync. Jeremy Ambrose joins us once again, this time focusing on those looking for investment or next round investment. This sesson will cover: • A fun look at how to grow your valuation

Posted in Videos, Webinars

Webinar: Snakes and Ladders valuations with Zendesk

Posted on July 25, 2022 (February 17, 2025)

Zendesk makes customer service better. It builds software to meet customer needs, set your team up for success, and keep your business in sync. Jeremy Ambrose joins us once again, this time focusing on those looking for investment or next round investment. This sesson will cover: • A fun look at how to grow your valuation

Posted in Thoughts

Webinar: Developing a greener technology plan with Axiologik

Posted on July 20, 2022 (February 17, 2025)

Axiologik is a Leeds-based consultancy that helps organisations such as The Home Office, NHS Digital and Selfridges establish, develop and evolve their digital transformation programmes. Mike Quate, Gordon Cullum and Adam Cockburn from Axiologik, will share their thinking about the considerations needed to start and develop greener and more sustainable technology plans. The session covers: ✅ How vital is the development of

Posted in Thoughts

Mercia Partner Forum – Zendesk with Jeremy Ambrose – Part 1

Posted on July 20, 2022 (February 26, 2025)

Zendesk makes customer service better. It builds software to meet customer needs, set your team up for success, and keep your business in sync. Jeremy Ambrose from Zendesk presents ‘How to turn your Customer Service Centre into a profit centre’. Jeremy covers such topics as: • A deep dive into CX trends that have been used

Posted in Videos, Webinars

Webinar: How to turn your customer service centre into a profit centre with Zendesk

Posted on July 20, 2022 (February 17, 2025)

Zendesk makes customer service better. It builds software to meet customer needs, set your team up for success, and keep your business in sync. Jeremy Ambrose from Zendesk presents ‘How to turn your Customer Service Centre into a profit centre’. Jeremy covers such topics as: • A deep dive into CX trends that have been used by scale-ups

Posted in Thoughts

Webinar: Road map to Net Zero with Comply Direct’s, Liz Wood

Posted on June 28, 2022 (February 26, 2025)

Liz Wood from Comply Direct will discuss the feasible actions businesses can take to reduce their carbon emissions and work towards a net zero target. During this webinar we will provide a comprehensive overview of what net zero means, as well as the importance and benefits for businesses of committing to a net zero carbon

Posted in Archive, Webinars

Webinar: The importance of data before, during and after a fundraise or exit

Posted on June 27, 2022 (February 17, 2025)

Anna Sutton is the co-founder of The Data Shed, and will be looking at the impact of good data on investor confidence, due diligence and, most importantly valuation. The Data Shed is a Data Consultancy working with organisations of all shapes and sizes at varying stages of their investor journey. Specialising in integrating data sets

Posted in Thoughts

Webinar: Mind v Machine – building lasting relationships with Helen Darlington

Posted on June 20, 2022 (February 17, 2025)

Helen Darlington is Founder and Director of Woven, a global, multi-award-winning brand engagement agency. Woven is a place where you can be your true self, a place that brings together diverse talent that generates brilliant ideas and successes for our clients. Put simply it helps luxury, ambitious and best-in-class brands attract new audiences, engage more

Posted in Thoughts

IN-PART | From seed to exit: A growth journey

Posted on May 19, 2022 (February 6, 2025)

IN-PART‘s incredible growth journey started in 2016 at a pitching event where Co- founder and Co-CEO, Patrick Speedie, received £50k of investment. Six years later, and it was acquired by Inova.io Listen to Patrick detail how investment from the Northern Powerhouse Investment Fund, via Mercia, helped accelerate its matchmaking academia platform, which is used by over 250

Posted in Videos

Dive in: Where Deep Tech has been – and where it’s going

Posted on May 16, 2022 (February 4, 2025)

Deep Tech is now a fashionable sector for investment. Since 2015, global investment in Deep Tech has increased 20% year-on-year[i]. This is not because the visionary ability of entrepreneurs has improved – there have always been big-picture thinkers – but the Deep Tech ecosystem around them has changed. Critical resources like financing, skilled workers and

Posted in Archive, Spotlight, Thoughts

Fully self-serve SaaS: The golden ticket or a silver lining?

Posted on May 9, 2022 (February 4, 2025)

Fully self-serve SaaS has been seen as the holy grail for founders and investors alike. Many of the most successful software businesses over the past 10 years such as Dropbox, Slack and Zoom have leveraged a ‘human-light’ business strategy that doesn’t rely on sales departments, onboarding resources and/or customer success teams to scale more quickly

Posted in Spotlight

Forensic Analytics | Its CSAS software is revolutionising police investigations

Posted on May 4, 2022 (February 6, 2025)

Based in Letchworth Garden City, Forensic Analytics are digital forensic experts whose innovative analytics software is revolutionising  government agencies and law enforcement investigations in the war against crime. Watch Founder Joe Hoy, CEO, Steve Rick and CFO, Dan Alexander explain how its lead product CSAS is rapidly helping police forces with solving investigations, as well

Posted in Videos

Broker Insights | Interview with CEO, Fraser Edmond

Posted on April 20, 2022 (February 6, 2025)

From bootstrapping the company in 2018 to turning over £2.65million of revenue in 2021, Dundee-based Broker Insights has been on an incredible growth journey. Backed by Mercia’s Northern VCT Funds in 2021, CEO, Fraser Edmond tells Mercia TV the inspirational story of the company’s beginnings, the recent £6million raise and future plans to bring its

Posted in Videos

The next digital revolution? Economy, jobs and infrastructure in the metaverse

Posted on April 12, 2022 (February 4, 2025)

At one time, businesses had to prepare for the digital age. Now, the newest vanguard of technological development is the metaverse. In October 2021, Facebook CEO Mark Zuckerberg announced that the social media behemoth would be rebranded as Meta, indicating the company’s intention to dominate the emerging metaverse market. A metaverse is a Virtual Reality

Posted in Spotlight

The life of a plural FD

Posted on April 12, 2022 (February 4, 2025)

Mercia sat down with experienced financial professional Daniella Wainwright to hear what her experience of working as portfolio/plural finance director in Yorkshire-based SMEs is really like. Next month, Dani will be joining one of our portfolio companies Sock Monkey Studios as their part-time finance director. Ahead of that, Dani spoke to us about why pursuing

Posted in Spotlight

Why menopause matters to business strategy

Posted on April 12, 2022 (February 4, 2025)

Menopause matters to business strategy. It sits across talent, business continuity, culture, risk and retention, it’s a central pillar in ESG strategies and businesses are speeding head-long into a real crisis that will affect growth and exit returns it they don’t act now, as menopausal women are the fastest growing demographic in the workplace.  

Posted in Spotlight

Mercia Partner Forum – HCubed

Posted on March 31, 2022 (February 6, 2025)

  Andrew Wood and Emma Chilvers from HCubed outline its partnership details in this quick video. HCubed are coaches, facilitators, consultants and adult development practitioners, committed to enabling leaders, teams and organisations to grow through learning. They create and hold spaces filled with warmth, dialogue, challenge,knowledge and insight – the perfect conditions for growth. Back

Posted in Videos

Mercia Partner Forum – Space HR

Posted on March 31, 2022 (February 6, 2025)

  Join Space HR‘s CEO, Victoria Bond on this webinar about how to retain and engage your team. Space HR are specialists in employee engagement. We work with businesses to help them retain their best talent and perform at their best. Its platform captures employee insight and feedback to help you make better decisions. It

Posted in Videos

nDreams | In conversation with Patrick O’Luanaigh and Frank Sagnier

Posted on January 13, 2022 (February 6, 2025)

Frank Sagnier joined nDreams in August 2021  as Chair. His career in the video games industry spans more than 25 years, having most recently retired from Codemasters following its acquisition by Electronic Arts Inc. In this extended interview, Patrick O’Luanaigh (CEO, nDreams) and Frank the duo speak in details across a broad range of topics

Posted in Videos

Warwick Acoustics | Interview with CEO, Mike Grant

Posted on December 8, 2021 (February 6, 2025)

Warwick Acoustics creates highly innovative audio products for both the automotive market and the personal and studio headphone market. In the last 12 months, the company has achieved a number of significant milestones for its automotive grade ElectroAcoustics Panel (“EAP”) solutions, with the successful completion of three customer-funded proof-of-concept projects and the passing of key

Posted in Videos

Mercia Partner Forum – Zendesk

Posted on September 16, 2021 (February 6, 2025)

  Zendesk makes customer service better. It builds software to meet customer needs, set your team up for success, and keep your business in sync. Brad Bowery, Business Development for Zendesk tells us more about the offer they have for your start up Back to videos

Posted in Videos
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