Afternoonify

Afternoonify's core product, PERCEPT, automatically audits large-scale search accounts across a diverse range of industry standard Key Performance Indicators (“KPIs”). This is a necessary part of any digital marketing strategy, as it allows agencies and brands to track and develop the use of best-practice account management across their Pay Per Click (“PPC”) ad spend. Unlike existing audit solutions, PERCEPT is capable of tracking 100s of KPIs, such as: use of various bid strategies and targeting features; use of ad extensions; SEO factors on landing pages; spend efficiency; keyword conflicts; and duplication. PERCEPT is also able to aggregate and compare KPIs across multiple campaigns and markets, addressing the need for actionable insights at agency scale. Clients will be able to set targets for each KPI, specifying what they would like to achieve, as well as the minimum they expect. The software is also being developed to provide warnings when certain KPIs fall below these values.