
Background
Before joining Mercia Ventures, I spent 3 years working at Google in London and Dublin, advising major UK listed businesses and high-growth seed/Series A stage consumer businesses across a whole range of areas including product, digital marketing and brand. I’m also a recovering founder having previously launched and scaled a VC-backed direct-to-consumer business, The Drop, which aimed to address the many problems of fast fashion with a new and disruptive made-to-order model.
At Mercia Ventures I focus on all things consumer and get particularly excited about new and emerging trends, marketplaces, ecommerce and digital health. Since joining in 2023, I have supported 4 portfolio companies.